Tips for Writing a Lead ; The Five W’s and H: Before writing a lead, decide which aspect of the story – who, what, when, where, why, how – is most important. You should emphasize those aspects in your lead. Wait to explain less important aspects until the second or third sentence. Conflict: Good stories have conflict. So do many good leads. Specificity: Though you are essentially summarizing information in most leads, try to be specific as possible. If your lead is too broad, it won’t be...
Learn how to write a news lead that is informative and engaging, using the 5 Ws and H, active voice, strong verbs and more.
Digital A good lead is everything — here's how to write one (Deborah Lee/NPR) I can’t think of a better way to start a post about leads than with this: “The most important sentence in...
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Things You Should Know ; Outline your article with all the facts and interview quotes you’ve gathered. Decide what your point of view on the topic is before you start writing. ; Your first sentence is the most important one—craft an attention-getter that clearly states the most important information. ; Proofread for accurate information, consistent style and tone, and proper formatting.