It’s common knowledge that SEO is essential for a website to get found. However, we still see companies doing regular search engine audits and performing extensive keyword research regularly. This leads them to believe that they are doing all the right things, but unfortunately, they aren’t. The reality is that they’re doing things the proper way, but they aren’t understanding the meaning of the key terms that are being used on their sites. If you’re looking to rank higher in Google, you’re going to need to do some serious keyword r ...
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