The Routledge Handbook of Hospitality Management

The Routledge Handbook of Hospitality Management adopts a strategic approach and explores and... managers of Hospitality as well as those of Tourism, Events, Marketing, and Business Management.

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Hospitality Marketing Management used book by Robert D. Reid, David C. Bojanic: 9780471354628

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NAVER 학술정보 > Implementing Customer Relationship Management (CRM) in hotel industry from organizationa....

저자 : Roya Rahimi, Ebru Gunlu, 학술지정보 : International Journal of Contemporary Hospitality Management · 89p ~ 112p · ISSN 0959-6119, 발행정보 : CrossRef · 2016년, 피인용횟수 : 62, 자료제공처 : Crossref · Emerald, DOI : 10.1108/IJCHM-04-2014-0176, 주제분야 : 사회과학 > 경영학, 키워드 : International hospitality, Organizational culture, Chain hotel, Customer relationship management (CRM), Hotel industry, Marketing strategy, Sample (statistics), Population, Marketing, Knowledge management, Implementation ...

Handbook of Marketing Research Methodologies for Hospitality and Tourism

책 정보 · 제목 : Handbook of Marketing Research Methodologies for Hospitality and Tourism (Hardcover) · 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광 · ISBN : 9781138834873 · 쪽수 : 382쪽 · 출판일 : 2015-05-19, 목차 : Acknowledgments Introduction PART I: RESEARCH AND METHODOLOGIES Chapter 1. Defining Marketing Research, Market Analysis, and Applications Chapter Objectives Purpose Process Techniques Segmentation, Targeting, and Positioning (STP) Chapter Revi...

Getting Started - Hospitality Management - Research Guides at James Madison University

Dictionaries & Encyclopedias ; Encyclopedia of Tourism Management and Marketing · Publication Date: 2022 · Comprehensive coverage of the tourism management and marketing at a global scale covering the interdisciplinary nature of the field. Dictionary of Event Studies, Event Management and Event Tourism · Publication Date: 2021 · An ontology of the study of planned events and the professional practice of event management and event tourism.

The Routledge Handbook of Hospitality Marketing | Dogan (Washington State Univer

The Routledge Handbook of Hospitality Marketing | The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitali...

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The Routledge handbook of tourism experience management and marketing edited by Saurabh Kumar Dixit （Routledge international handbooks） Routledge, 2020 : pbk

BA Hospitality & Tourism Management & Marketing | University of Strathclyde

Study BA Hons Hospitality and Tourism Management & Marketing at the University of Strathclyde.

Routledge Handbook of Wine Tourism

this handbook will be an essential reference for students, researchers, academics and industry practitioners of hospitality and tourism, gastronomy, management, marketing, cultural studies...