A good press release does more than just spread the word about your business. Here are the seven essentials for a great press release, how to write a press release for a new business, product, even...
By Mara Bensing • September 20, 2024 ; Have you heard that press releases were on their way out? It turns out, they’re sticking around—and for good reason. In fact, according to Cision’s 2024 State of the Media Report, 74% of journalists surveyed still prefer to receive press releases. That’s right: despite the rise of social media, blogs, and direct-to-consumer content, the humble press release remains a staple in the toolkit of PR pros. So, how do you write a good press release? ...
Writing an effective press release is crucial for getting your news noticed by journalists, media outlets, and the public. A well-structured and compelling press release can help boost brand visibility and credibility, enhance your public relations efforts, and shape how your company or product is perceived by both the media and the public. Writing a good press release is both an art and a science. It requires capturing attention with a strong headline, delivering essential information quickly, and backing up the news with relevant context and ...
Picture the last time you were flipping through the newspaper or scrolling through your phone: How many articles did you actually read as opposed to just skim past? What made you want to read one article over another? The answer is most likely an eye-catching, tell-me-more headline. The same holds true for a press release. People are inundated with emails and press releases. If you want yours to stand out and be read, you need a press release distribution service that can create an effective pre...
Learn to structure a press release for maximum impact with key tips on crafting headlines, body content, and more in business communications.
This guide also includes lots of: Real life examples · Press release templates · Advanced promotional strategies · Lots more
(PRUnderground) May 12th, 2014 ; We want you to get maximum exposure for your press release, so we put together a list of the 6 biggest press release headline mistakes (and best practices to fix them). Mistake # 1) No Keywords in Headline- You did not include relevant keyword phrases in your headline . The (little known) incredible power of Google News is that it takes keywords from the first 65 characters of your headline, and it then shows your press release when people search for these keywor...
Crafting a compelling press release is a crucial skill in public relations (PR) for businesses of all sizes. While the prospect of writing press releases may seem daunting, with the right approach, a bit of practice, and press release templates, anyone can write a press release that garners attention and yields positive results. A well-crafted press release incorporates several key elements, including a captivating headline, opening paragraph or lead, body, and a strong boilerplate. Understanding the different types of press releases and knowin ...
Download Now: Free Press Release Template Instead, they're scanning the latest headlines across multiple social media... A good way to ensure this is by using the reverse pyramid formula...
Every PR professional knows the power of the press release. ; Whether you’re launching a new product, announcing a merger, or have any other notable information you want to share, the press release is a great way to distribute that information. ; But does it have any impact on your SEO efforts?