In 1938, a year in which the magazine advertising dropped 22 percent, Good Housekeeping showed an operating profit of $2,583,202, more than three times the profit of Hearst's other eight...
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Launched on May 2, 1885 in Holyoke, Massachusetts, Good Housekeeping magazine described its lofty mission as “to produce and perpetuate perfection—or as near unto perfection as may be attained in the household.” Today Good Housekeeping, with its legendary consumer product testing facility the Good Housekeeping Institute and consumer emblems, the Good Housekeeping Seal, and Green Good Housekeeping Seal, isan American institution. Purchased in the U.S. by Hearst in 1911, Good Housekeeping now has nearly 17 million readers of the print and d ...