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How Do Internet Companies Profit With Free Services?

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Is the internet advertising economy about to implode?

Whether it’s reading news sites like this one or perusing your social media feeds, advertising is the single most important industry that came out of the development of the web. Yet, for all the tens of billions of dollars poured into online advertising just in the United States alone, how much does that money actually do its job of changing the minds of consumers? · Tim Hwang has a contrarian stance: it doesn’t. In his new book published as a collaboration between Logic Magazine and the f...

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