Malorie Cooper is raising funds for Help! My Facebook Ads Suck Third Edition on Kickstarter! Level up your author career with the long-awaited third edition of the book that has turned hundreds of...
I get hundreds of DMs every month from distraught business owners attempting to run Facebook ads. Many are in tears. They tell me that they have spent thousands of dollars running ads and have seen absolutely ZERO results. The only number going up is their credit card bill. It breaks my heart. These small business owners literally take days out of their busy lives to set up their advertising account, connect their Facebook page and tackle creating the ads themselves. It is an immense amount of work to set this all up (I know this all too well!) ...
Facebook Marketplace is basically what’s keeping me on Facebook. It’s a good tool for... I know I’m not the only one who has issues with this, because more and more ads I see are...
Your Facebook ads result sucks because all the moving parts are not aligning. Especially factors you have control on: - Customer service - Product margins -…
𝐓𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐎𝐟 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐧𝐝 𝐈𝐭’𝐬 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐕𝐞𝐫𝐬𝐮𝐬 𝐎𝐭𝐡𝐞𝐫 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 · When people are on Facebook, imagine them laying down on their couch eating Doritos at 7PM on a Saturday night. They're not on Facebook to buy anything... They're there to relax and stalk people and look up what their friends and family are doing. Even if we manage to capture their attention with our ads and make them a .....
𝐓𝐡𝐞 𝐋𝐨𝐧𝐠 𝐒𝐚𝐥𝐞𝐬 𝐂𝐲𝐜𝐥𝐞 𝐎𝐟 𝐎𝐧𝐥𝐢𝐧𝐞 𝐋𝐞𝐚𝐝𝐬 & 𝐋𝐨𝐧𝐠 𝐒𝐚𝐥𝐞𝐬 𝐂𝐲𝐜𝐥𝐞 𝐎𝐟 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 · Online leads usually have a longer sales cycle than referrals. Facebook leads usually have a longer sales cycle than Google or some other platforms. Real estate has a long sales cycle on it's own too... · People are usually making the biggest purchase or sale of their entire life.
At a time when American’s trust in the news media is plummeting to record lows, one recent Pew poll reported that about a third of U.S. adults say they regularly get their news fix from Facebook’s feeds—even if their own trust in Facebook itself is plummeting to new lows for, oh, whatever reason. Needless to say, the News Feed is a hugely consequential space that carries enormous sway in the lives of countless people scrolling through it every day. While we’re still unearthing even more ...
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Sitwithme via Flickr GM says Facebook ads don't work. The CEO of AdAge's "small agency of the year," VIA's John Coleman, agrees. He says Facebook ads are "some of the worst performing ads...
Teens vaping. Probably. https://www.instagram.com/z.lutz.photography/ In an article posted on The Outline titled "No wonder the teens are vaping", author Jon Christian makes numerous solid points about Facebook's inability to correctly police and maintain its own tobacco advertising rules in accordance with its policies. This comes from a report that found tobacco and tobacco-adjacent product ads were inadvertently being served to the younger demographics, while according to Facebook's commerce ...