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Why is email list management important? ; A strong email marketing strategy hinges on an active and engaged subscriber base. People sign up for your emails for different reasons, and many will lose interest at some point. A certain percentage of people will eventually unsubscribe, while others won’t — they’ll just stop opening your emails altogether. Worse, your emails might go to their spam folders, which hurts your campaigns’ deliverability and, eventually, your sender reputation. ...
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Email is ubiquitous now, but when it first began, it was limited... that email is a mainstay of business, though, that laissez-faire attitude won’t fly. Businesses must secure their email...
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Follow these guidelines to help ensure messages are delivered to Gmail accounts as expected, and to help prevent Gmail from limiting sending rates, blocking messages, or marking messages as spam. ; We require that you set up these email authentication methods for your domain: ; Authenticated messages: