Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or soli...
Remember when your mailbox was inundated with postcards, mail order catalogs, and flyers advertising sales? · Not too long ago, snail mail was the best way to reach prospective customers or clients, but that’s gradually changing as more people rely on email to get work done, exchange ideas, and communicate with one another quickly. A 2019 study by The Radicati Group found that close to 3.9 billion people worldwide — more than half of the world’s population — use email for personal or b...
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A complete guide to email marketing. This expert-written guide covers list building strategies, open rates, and more.