We’ve all had it happen to our ecommerce email marketing. You meticulously craft an email campaign that’s gonna help you sell a ton of products. You build a beautiful HTML template, write engaging copy, and A/B test your subject line. You implement an obvious and compelling call to action. And after all that work, the ecommerce landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. What gives? · It could be that your emails are writing check...
Remember when your mailbox was inundated with postcards, mail order catalogs, and flyers advertising sales? · Not too long ago, snail mail was the best way to reach prospective customers or clients, but that’s gradually changing as more people rely on email to get work done, exchange ideas, and communicate with one another quickly. A 2019 study by The Radicati Group found that close to 3.9 billion people worldwide — more than half of the world’s population — use email for personal or b...
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