Marketers who send 5,000 or more emails at a time to Yahoo and Gmail addresses will be blocked if they don't adhere to authentication protocols, starting this month. This comes on top of Google deprecating third-party cookies in Chrome this year, which it began with 1% of users last month. Google plans to phase out third-party cookies for the rest of Chrome's users -- who account for almost two-thirds of browser users worldwide -- in the second half of 2024. It all adds up to a data squeeze on marketers. As privacy standards get tighter, they w ...
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A New Kind of Monetization ; Whether you send weekly, daily, or multiple times per day, you know how important it is to include some kind of monetization in your emails. But putting the same product in front of prospects or customers again and again is a recipe for list fatigue – and a cascade of unsubscribes. That’s what makes affiliate marketing such a powerful opportunity for growing your email list revenue. On ClickBank’s marketplace, you can easily find quality, high-converting produc...
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Email marketing continues to change, but the core principles have remained the same. Learn more about what email marketers should focus on.
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