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The phrase – email marketing is one of the best ways to generate new leads – has been said over and over again. ; This gives way to another most common phrase in the marketing world – “Money is in the list”. ; And this is 100% true because, despite the rampant use of social media and other platforms, email marketing still remains at the top. ; According to a 2014 survey, email marketing was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’.
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