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Infrastructure Newsletter ; Concrete Innovations Session 26: November 20, 11 am - 1 pm Eastern ; End of Week Summary: November 15, 2024
Email Blast (eBlast or Standalone email) is a digital marketing option open to members and non-members in good standing ; Target audience: Over 6,000 contacts, including over 2,000 representatives of 550 members, plus over 4,000 readers in Vietnam, Asia-Pacific countries, and the USA. ; eBlast is sent out on Wednesday afternoon,
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Targeted promotion includes: ; Three pre-event eblast promotions – typically account for 85% of registrants ; One post-event eblast of archive – 40% of attendees view on-demand ; Promoted by editorial through social, website and eNews
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