CRM Magazine에서는 Salesforce를 최고의대기업 CRM으로 선정했습니다(2009, 2010, 2011, 2012, 2013, 2014). 또한 중간 규모 기업 CRM 부문에도 이름을 올렸습니다(2008, 2009, 2010, 2011, 2012, 2013). Salesforce는 Destination CRM의 소기업 CRM 부문에 선정되었으며(2009, 2010, 2011, 2013) 또한 2008, 2012, 2014년에는 소기업 리더 부문에서 최고의 자리를 차지하였습니다.
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as CRM. In this paper, we combine an open source social networking engine with a CRM(Customer Relationship Management) application to constitute a social CRM system. This can bring the...
기존 고객의 리텐션을 강화하고 강력한 고객관계를 쌓기 위한 CRM(Customer Relation Management) 마케팅이 그 어느 때보다도 중요해지고 있습니다. 브레이즈(Braze)에서 발행한 ‘2022 글로벌 고객 인게이지먼트 리포트’에 따르면, 마케팅 예산의 절반 이상을 유저의 리텐션을 높이는 데 사용하는 서비스들이 큰 폭으로 증가하고 있습니다. 단순한 CRM 마케팅을 넘어, 정말로 ‘고도화 된’ CRM 마케팅을 전개해 나가기 위해서는 ...
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V Is for Victory—But the Victory Isn't Yours · It's Not Your Relationship to Manage · Manifestos Are Conversations · Book Excerpt: The Tribal Experience · The Trouble with Tribal · The Tribal Evangelist · Customers in the Cockpit · Has CRM Lost Its Revenue Mojo? · Putting the 'Self' in Self-Service 2.0 · The New Behavior of the Social Customer · Boarding the Cluetrain · The Rise of the A.C.R.O.N.Y.M. Google Bets on Buyers' App-etites · Can Marketers Behave Themselves? · Required Reading: Funneling the Future ...