Ford is ending a controversial dealership program that required investments of up to $1 million to fund EV chargers and training.
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Ford is said to have shown dealers a new four-door Mustang variant, among other expansions of the Mustang family.
Not all Ford dealerships are thrilled about the changes they have to make to sell electric vehicles.
Ford said on Thursday that half of all 1,550 Ford dealers chose to sell electric vehicles in 2024—down from two-thirds that said this time last year that they would opt in to sell EVs for 2023.
Ford wants more dealers involved in its electric vehicle (EV) sales, so it’s lowering the barrier of entry. “What we’re finding is more dealers want to be involved in it, and we don’t want to be exclusive to just a handful. We’ll be more ubiquitous with our training and make sure essentially all of our dealers are equipped to sell them,” Lisa Drake told Automotive News. Drake is Ford’s Vice President of EV programs and energy supply chain. Based on Drake’s interview, Ford wants to expand its EV sales to more dealers. The legacy ...
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They have to make that part of it right.” His dealer paid for two DC fast chargers and... Now, it appears as though all Ford dealers are going to have the chance to help move these...
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