A data management platform ( DMP ) is a software platform used for collecting and managing data. DMPs allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. They may use big data and artificial intelligence a...
A data management platform is software that controls the flow of data in and out of an organization.
DMP Data Management Platform Data Management Platform의 머리글자를 딴 약어입니다. 서버에 축적되는 빅데이터나 자사 사이트의 로그 데이터 등을 일원 관리, 분석하여 광고 전송이나 제품 마케팅 등에 활용하는 플랫폼을 말합니다. DMP 도입의 메리트는 액세스 해석이나 자사의 고객 정보만으로는 취득할 수 없는 다채로...
Harness the power of your audience with a built-in Data Management Platform that manages your own 1st Party Data.
Data Management Platform (DMP) is a key stack of software that is used to store and analyze data from a given source. eg. An advertising platform.
How Airbnb evolved our data catalog into a platform for managing and governing our data warehouse at scale. At Airbnb, millions of data assets exist in a complex ecosystem to inform our business and…
The data management platform (DMP) is the brain of programmatic advertising and real-time bidding, as it is gathered and segments anonymous user browsing data for advertiser campaigns. In this vide...
Adform FLOW’s unique architecture places identity at the center of the platform. For you, this means a data management platform that not only provides full ownership of your data but leverages rich...
Optimized data management platforms (DMP) ensure marketers have quality data to deliver targeted, personalized messages to buyers that support and move them along the purchasing process in a natura...
The Adobe Audience Manager data management platform helps you sharpen your focus on high-value audience segments with a next-generation lens.