Author: Rosemin Anderson · Subject Matter Expert: Koren Stucki · Customer experience, often shortened to CX, is essentially the catchall term for someone’s perception of your organization, based on all their purchases and interactions with it – both direct and indirect. It’s one part of a group of experiential measures that describe how your company is being perceived: CX – Customer Experience: The feelings, reactions, and ideas that result from direct consumption, purchase, and use ...
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