기업 내부 및 외부에 있는 고객 데이터의 다양한 소스(DB 및 사업부서)에서 입수하는 고객에 관한 정보를 통합하고 관리하는 과정. 소프트웨어, 처리과정 및 서비스의 결합체로서 고객 관계 관리(CRM) 시스템의 중요...
Data integration involves combining data residing in different sources and providing users with a unified view of them. [1] This process becomes significant in a variety of situations...
Transform data flows into data lakes and data marts to make informed decisions faster. See how Oracle's comprehensive portfolio of integration tools can help.
Seamlessly integrate customer data from various sources with Piano Audience, enabling a unified view of your customers for better insights and engagement.
Imagine you run marketing at a quick-serve restaurant with 1,000 locations called GoodGreens. You're running Facebook ads in an attempt to drive more foot traffic to your stores. The problem is foot traffic isn't a data point you can collect online — it's an event that happens outside the world of metadata, geotracking, and marketing automation tools. However, it's still a piece of data that your individual stores track even though it's an offline data point. Despite the fact that your stores ...
The IT landscape is changing rapidly with the explosion of APIs, mobile, SaaS, and cloud services and applications. With more ways to connect than ever before, businesses are finding it necessary to change the ways in which they communicate with potential and existing customers. Vital information is scattered across departments and distributed throughout numerous applications, services, databases, and systems. Customer Data Integration (CDI) empowers organizations by providing a comprehensive a ...
Customer data integration is the process of unifying customer data from online and offline sources into a single place. Learn how it works and its benefits.
If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyche is to...
도서명: [eBook Code] Customer Data Integration. 가격: 65,500원. 지은이: Evan Levy, Jill Dyché (지은이), 돈 페퍼스, 마사 로저스. 출판사: Wiley. ISBN: 9780470056288. 책 가격비교, 도서가격비교
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