Transform your career with our online consumer psychology degrees from world-class universities. Earn a degree at your own pace from anywhere in the world.
Define consumer psychology and explore the factors that motivate consumer behaviour with this online psychology course by Coventry University.
Contact Schools Directly - Compare 5 Masters of Science (MSc) in Marketing Studies Marketing Consumer Affairs 2025
배울 내용 ; Describe key concepts of market segmentation. ; Determine the role of perception and personality in the marketing process. ; Determine the factors that motivate a consumer to purchase.
배울 내용 ; Decode Customers' critical Psychological & Emotional Needs ; Create a Brand Experience that drives real Motivation ; Manage Emotional Impact of your Brand Communication
We explore Sandra Matz's visionary perspective on Psychological Targeting, revealing the convergence of consumer behavior and digital footprints. From her perspective, consumer psychology involves...
배울 내용 ; The process of Communication · Digital Marketing · Consumer Behavior · Psychology of marketing · The path to conversion
The journey begins with the Common Core Period, where you’ll study alongside other students in marketing, communication and sales. You’ll build your foundational skills—enhancing your analytical, creative and digital capabilities—while networking with a diverse group of peers. As part of your development, you can pursue additional certifications from recognized digital leaders such as Google or Salesforce, as well as the IE University Sustainability Certificate, crafted by our globally acclaimed faculty. ...
Contact Schools Directly - Compare 8 Master Degrees in Marketing Studies Marketing Consumer Affairs in Europe for 2025
Consumer Psychology Definition Consumer Psychology is the study of human behavior, regarding their buying patterns, customs and preferences, in relation to consumer products, including their reacti...