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New Starbucks (NASDAQ: SBUX) CEO Brian Niccol got about the warmest welcome in stock-market history when he was named the coffee giant's new chief in August. Shares of Starbucks jumped 24...
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Starbucks made big news last week with its poaching of Chipotle Mexican Grill's superstar CEO Brian Niccol. Starbucks stock shot up more than 20% after the announcement, and it was a shot of caffeine that the coffee king has been desperately needing. Investors have confidence in Niccol's ability to get Starbucks back to growth, but it's somewhat premature. He's not even starting until September, and it's going to take a few quarters at the very least to demonstrate results from whatever new changes he implements. ...
There are thousands of coffee retailers in operation, but none is quite as ubiquitous as Starbucks. However, the company hasn’t reached its position on the market just by brewing a great cup of coffee—when you invest in Starbucks, you’re also investing in the following principles: If you’ve ever been to a Starbucks, you probably already know that the company is selling much more than just coffee and scones—it’s selling an image. Starbucks continuously maintains its brand through standardized décor, and the company is constantly rei ...
If it's Raining in Brazil, Buy Starbucks | IF IT'S RAINING IN BRAZIL, BUY STARBUCKSThe hardcover edition of If It's Raining in Brazil, Buy Starbucks first introduced investors to macrotrading. Inst...
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