When you send commercial or bulk emails, it’s important to follow best practices that respect your recipient's inbox and follow local regulations and Gmail policies. To run an effective email campaig
When you send commercial or bulk emails, it's important to follow best practices that respect your recipient's inbox and follow local regulations and Gmail policies. To run an effective email campaig
In an ongoing effort to enhance email security and combat malicious messages, leading email service providers (ESPs) have been steadily improving their policies for bulk email senders. ; The goal? To thwart domain spoofing and make it easier for ESPs like Google, Yahoo, and Microsoft to detect malicious content. ; Google and Yahoo were the first major ESPs to impose new requirements, which took effect in February 2024. Soon after, Microsoft announced its plans to join the fray. ; If your business relies on sending marketing emails to existing and potential customers, here’s what you need to know.
Table of contents ; 01 · What is bulk email sending? ; 02 · What makes you a bulk sender? ; 03 · Bulk email best practices ; 04 · The don’ts of bulk sending ; 05 · Bonus tips for bulk senders ; 06 · What is the best way to bulk send? ; 07 · What to look for in a mass email platform ; 08 · Wrapping up
Follow these guidelines to help ensure messages are delivered to Gmail accounts as expected, and to help prevent Gmail from limiting sending rates, blocking messages, or marking messages as spam. ; We require that you set up these email authentication methods for your domain: ; Authenticated messages: ; Set up email authentication for each of your sending domains at your domain provider. You can use instructions Google provides and our domain provider's email authentication support information.
Bulk email messaging can feel generic without targeting individual needs or resonating with different audience segments. The one-size-fits-all marketing approach can reduce the...
Discover what mass email sending is, how it works in Gmail and Outlook, and the best practices for effective bulk emailing.
1. Proper Consent · 2. Crisis and Emergency · 3. Accessibility · 4. Branding · 5. Data · 6. Privacy · 7. Audience Targeting and Email Development
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Follow these best practices to ensure your bulk Broadcast emails reach your customer's inbox.