This certificate provides students with an in-depth understanding of the interface between marketing and brand management.
학습 내용 ; Understand main advanced brand management strategies, including brand positioning, brand architecture, and brand extensions ; Brand equity, data tools, sentiment analysis, and valuation models guide strategic decisions in marketing. ; Build a Brand Value Statement with input from customers, departments, and diverse feedback sources to align with brand purpose and customer needs.
배울 내용 ; Introduction to Customer Experience Management · Theory Overview · High-Level Frameworks · CX Principles · Customer Segmentation and Persona Development · Service Recovery and Complaint Handling · Customer Journey Optimisation · Service Blueprinting and Process Design · Voice of the Customer (VoC) Analysis · Emotional Experience Design (EED) · Lifetime Value (LTV) and Customer Lifetime Value (CLV) · Employee Experience (EX)
Get advanced-level skills in brand marketing: ; Create and refine a strategic brand identity. ; Radically stand out and win on brand in an oversaturated market. ; Master messaging, storytelling and digital psychology. ; Create your community strategy and build one with confidence.
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Learn about the importance of brand management as well as key principles to build an effective brand.
Sharpen your marketing skills with IIM Nagpur's PG Certificate Programme in Product & Brand Management. Master strategies for brand success. Enroll now!
Explore the principles and processes of building and maintaining a strong brand identity with this UCT Brand Management Online Short Course.
Study mode : Part-time, Start Date : 24 Nov 2024 (Sun), Duration : 30 hours, Language : English, Course Fee : HK$6500
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