Here are the five biggest trends that rocked the ad industry in 2023 and what to expect next... She hopes to see data in 2024 from these networks that proves that ads bought using retail...
Top mobile ad networks ; Apple Search Ads has displaced Facebook as the best ad network for mobile marketers on iPhone and iPad, according to a new performance index from AppsFlyer. Apple’s ad network has significantly expanded since Apple changed marketing practices, hitting 60% of all its business from the first half of 2020 in just seven weeks this year. “Apple Search Ads (ASA) ranked first in both the Retention Index’s global power and volume rankings,” AppsFlyer, a mobile marketing measurement platform, says. “iOS marketers flock ...
Earlier this week Singular announced a new product: benchmarks. Never one to let an opportunity go to waste, I quickly started digging into the new feature for interesting observations. Which ad networks, for instance, are growing the fastest in 2021? Are there ad networks that are hidden gems that marketers should experiment with? And what’s happening recently with CPIs, CTRs, and CPMs? · Now it’s pretty easy to find out. The new Singular benchmarks product gives mobile marketers insight into the macrotrends in their space as well as the ...
It may not make for a great Martin Scorsese film, but online ad fraud is growing into one of the biggest organized crime businesses in the world.
Now, here’s the big one: ad networks haven’t given me much reason to trust them. Many of them vanish in a few years and take our money with them. Or they hang around but they become...
Apple is preparing its biggest-ever presence at the Cannes Lions advertising festival.
A number of digital ad agencies have also begun advising clients on how to participate and one, i360, has publicly expressed support, reports The Wall Street Journal. “We have strict...
Two of the world's biggest ad serving networks – one owned by Google and the other by Microsoft – have been caught delivering booby-trapped banner ads that infect computers with malware...
biggest agency holding company by annual billings, WPP includes some of advertising's most historical agencies like Ogilvy; PR giant Burson Cohn Wolfe; and GroupM, the world's largest ad...
A group of Russian criminals are making between $3 million and $5 million every day in a brazen attack on the advertising market, security firm White Ops claimed today. It's the biggest digital ad fraud ever uncovered and perpetrated by faking clicks on video ads, the company said. The crew, which White Ops dubbed Ad Fraud Komanda or "AFK13", planned their machinations in meticulous detail. First, they created more than 6,000 domains and 250,267 distinct URLs within those that appeared to belong to real big-name publishers, from ESPN to Vogue. ...