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How to get the most from big data | McKinsey

Simply collecting big data does not unleash its potential value. People must do that... Yet, as most executives know, good data people are hard to come by. According to a McKinsey survey...

The state of AI in early 2024 | McKinsey

In the latest McKinsey Global Survey on AI, 65 percent of... These can range from data management risks such as data... A third big risk category is security and incorrect use. Some...

Getting big impact from big data | McKinsey

The world has become excited about big data and advanced analytics not just because the data are big but also because the potential for impact is big. Our colleagues at the McKinsey Global...

Economic potential of generative AI | McKinsey

of data. But it is their ability to write text, compose music, and create digital art that... unstructured data and perform more than one task. Foundation models have enabled new...

Are you ready for the era of ‘big data’? | McKinsey

What this executive team had witnessed first hand was the game-changing effects of big data. Of course, data characterized the information age from the start. It underpins processes that...

Big data: Getting a better read on performance | McKinsey

Over the past several years, many companies have avidly pursued the promised benefits of big data and advanced analytics. In a recent McKinsey survey of executives in this field, nearly all...

The big reset: Data-driven marketing in the next normal | McKinsey

McKinsey data show that marketing budgets have been slashed for most companies, with six of ten marketers reporting major cuts. “My budget has evaporated,” said one senior marketer....

Four Steps To Turn Big Data Into Action - Forbes

By Chris Meyer, Tim McGuire, Maher Masri, Abdul Wahab Shaikh · Data is meaningless unless it helps make decisions that have measurable impact. Unfortunately, many decision makers are ensnared rather than enlightened by Big Data, preventing data and insights from making it to the front lines in relevant and usable forms. Too many Big Data projects are formulated without input from front-line operators, or consume so much time that the insight goes stale before it can be used. In our experience, generating value from Big Data is a matter of conn ...

How companies are using big data and analytics | McKinsey

Victor Nilson, senior vice president of big data at AT&T; and Ruben Sigala, chief analytics officer at Caesars Entertainment. An edited transcript of their comments follows. Murli Buluswar...

Big data: The next frontier for innovation, competition, and productivity | McKinsey

Big data will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus—as long as the right policies and enablers are in place.

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