Big data is having a huge impact on the world. Here are some big data examples and applications to know across marketing, healthcare and more industries.
user data and deliver their messages to very specific audiences. Smartphones and other... Promoted posts and tweets are two examples of social media marketing. Affiliate Marketing Affiliate...
5 big data marketing examples One of the most helpful aspects of big data is it is already being embraced by marketers and successful companies. Because of this, it’s easy to find real...
Realizing the importance of data-driven marketing can be a turning point in any company's "lifespan", so it's crucial to learn what strategies may work the best for you. If you're new to data marketing, worry not. But before focusing on particular strategies, you should know why your company needs to focus on data-driven marketing. ...
Don't dive into marketing without the right data! Using data to inform and analyze your marketing campaigns makes all the difference. Check out these five killer examples of data-driven marketing c...
Big data refers to the incredible amount of structured and unstructured information that humans and machines generate—petabytes every day, according to PwC. It’s the social posts we mine for customer sentiment, sensor data showing the status of machinery, financial transactions that move money at hyperspeed. It’s also too massive, too diverse, and comes at us way too fast for old-school data processing tools and practices to stand a chance. It’s also much too valuable to leave unanalyzed...
There’s a whole lot of conjecture about the future of the SaaS space, especially as markets drastically shift. However, while many of us are asking what the next trend is, perhaps we should be asking if our current understanding of B2B marketing is accurate. According to new research from the LinkedIn B2B Institute, many of our commonly held beliefs about what works may be plain wrong, especially when it comes to B2C vs. B2B tactics. Longtime marketing mavericks Peter Field and Les Binet recently re-examined 4o years’ worth of data from the ...
Marketing 8 brilliant examples of personalized marketing and... personalized marketing, and brands that use data-driven... The benefits of personalized marketing The big benefit of...
In our increasingly data-driven world, it’s more important than ever to have accessible ways to view and understand data. After all, the demand for data skills in employees is steadily increasing each year. Employees and business owners at every level need to have an understanding of data and of its impact. That’s where data visualization comes in handy. With the goal of making data more accessible and understandable, data visualization in the form of dashboards is the go-to tool for many bu...
We've outlined nine use cases of big data and real world examples of how people and brands are using big data to their advantage