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Challenge · Hi-Tech Plastics, Inc is a custom stretch film and wrap manufacturer located in northeast Wisconsin. With over 25 years of doing business across the U.S., they are one of the country’s premier suppliers for colored and specialty stretch film/wrap. After 4 years of working with the experts at Webfitters, their web presence now reflects their popularity in the industry. Hi-Tech Plastics came to us with a website that had an outdated design and lack of user experience. Minimal product information ...
Challenge · Bluepay, a leading credit card processor, hired Straight North to grow their business by generating more leads through their website. Solution · Straight North and BluePay partnered for 10 years on several engagements including SEO and PPC. Over the 10 years, BluePay became an online authority in the credit card industry and generated 100,000+ validated leads through their website. Result · After realizing significant YOY revenue growth during the 10-year partnership, BluePay sold to a Fortune 500 company. BluePay's CMO provided ...
Challenge · Our client, offering online healthcare education, initially partnered with us for SEO and recently added PPC services. Our audit identified structural issues, including spending 88% of the budget on Broad match keywords, which had a 77% lower CTR and 65% lower conversion rate than other match types. Solution · Greenlane restructured the account using historical data. Tactics included quick optimizations for immediate performance, a keyword match type strategy for efficient traffic, revamped ad messaging to boost engagement, and te ...
Challenge · Clients is a Manufacture of a high end restroom trailer line and competition is high on all aspects of advertising and SEO rankings. Please their brand out front of the larger international brands being sold to capture as much of the market as possible. Solution · After redesign of their website, take over their PPC campaigns and all aspects of marketing online. Eliminate any declining issues with the PPC campaign and SEO issues that could be found. Remove multiple keyword issues and landing page issues to reduce cost of the PPC c ...
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