In online marketing, a landing page, sometimes known as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page", is a single web page that...
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A better landing page design is essential for the success of a pay-per-click advertising campaign. A good landing page will have great ad copy and a call to action placed above the fold, such as a phone number or a lead generation form. Your landing page should target your relevant keywords, and ultimately you may need several different landing pages if you have variations of different keywords. We also recommend that you design two or more landing pages and test them against each other to see which performs better. This is called A-B Testing. ...