I’m not crazy about the term “marketing funnel.” I think this term is wildly misused and misunderstood by the vast majority of business owners— and some marketers who are out there selling it. But, as a business owner myself, I understand the importance of building a complete system to get the job done. Some people say, “Scott you start out with clear brand messaging, but that alone won’t bring in sales!” That’s correct, it won’t if you just leave it in a folder somewhere. So let’s talk about the COMPLETE system and how clea ...
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