B2B PR Agency insights – the FMCG innovation deficit · Written by Simpatico PR · Posted on 2024-10-02 · Simpatico PR’s B2B PR agency thought-leadership series Ahead of the Curve offers a brief digest of some of the newest thinking in marketing, technology and creativity that our team is working with on behalf of our clients. Have FMCG brands forgotten how to innovate? Or are they tying themselves in knots with brand heritage and values, which are strangling innovative product ideas? .....
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B2B PR agency insights - the retail media thought leadership race · Written by Simpatico PR · Posted on 2024-09-13 · Simpatico PR’s B2B PR agency thought-leadership series Ahead of the Curve offers a brief digest of some of the newest thinking in marketing, technology and creativity that our team is working with on behalf of our clients. The speed of change in retail media this year has been staggering. Twelve months ago, extraordinary figures about its potential growth were being bandie...
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B2B PR Agency Thought Leadership - the future of AI influencers · Written by Simpatico PR · Posted on 2024-07-24 · Simpatico PR’s B2B PR agency thought leadership series Ahead of the Curve offers a brief digest of some of the newest thinking in marketing, technology and creativity that our team is working with on behalf of our clients. In recent weeks we’ve been looking at the impact of generative AI on influencers and the creator economy as well as thinking about emerging opportunitie...
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B2B PR Agency Thought Leadership – the AI race to create search 2.0 · Written by Simpatico PR · Posted on 2024-07-24 · Simpatico PR’s B2B PR agency thought-leadership series Ahead of the Curve offers a brief digest of some of the newest thinking in marketing, technology and creativity that our team is working with on behalf of our clients. We’ve recently been looking at the big changes AI could bring to the way we search and how that enormous industry operates. What will happen as Go...
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