Sport Sponsorship - Athlete Endorsement Victoria Myers Athlete Endorsement Overview Victoria Myers Sport Sponsorship Lecture Outcomes Lecture Outcomes To explore how endorsers are utilised by brand...
In the eight years since he became the world’s highest-paid athlete for the first time, much has changed for Cristiano Ronaldo. The 39-year-old Portuguese soccer star went from lighting up the Bernabéu with Real Madrid to stints with Juventus and Manchester United, until finally landing at his current home, Al Nassr of the Saudi Pro League. But no matter the location, one thing has remained constant—Ronaldo is still drawing outsized paydays. He earned an estimated $260 million over the las...
The NCAA's D1 Board of Directors wants the D1 council to review the current rules governing athlete endorsements.
to be paid for endorsement deals and to sign with agents has simmered for years. O’Bannon, the former UCLA basketball standout, sued the NCAA in 2009 over the use of athlete images, i
When Serena Williams took Centre Court at Wimbledon on July 3, 2004, few gave her opponent, 17-year-old Russian star Maria Sharapova, much of a chance. But Sharapova took the Ladies' Singles championship in straight sets, catapulting her into superstardom in the worlds of both tennis and sports marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova: Marketing a ...
RFK Jr scores endorsements from 3 high-profile athletes Mountain biking champion Kyle Warner, NBA legend and Olympian John Stockton and Green Bay Packers Hall of Fame member Ken Ruettgers...
the endorsement deals, but many local businesses have not... signed endorsement deals earlier this month with several... With endorsement signings in full swing, Derdenger said these deals...
Especially his endorsement contract with Nike has become an excellent case study for the current trend of athlete endorsement in the international market. The results of this case study...
If a company wants to hire a college athlete to promote its... An athlete who is also a recording artist, or opens his or... Years of athlete complaints. A lawsuit by Ed O’Bannon and...
Sen. Jerry Moran (R-Kansas) introduced new legislation Wednesday afternoon that would allow athletes to sign endorsement deals in the future with some restrictions on what types of deals they could...