Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends....
Discover the top ads of the day throughout the advertising industry. Find insights and analysis about top ads from our team of experts at Adweek.
Brand Marketing · Brand Genius · Brandweek · Challenger Brands · Food & Beverage · Gaming · Sports Marketing · Sustainability · Travel & Transportation
Is print really dying? Not according to Ikea, which has good reason to still believe in dead trees. After all, the company prints around 200 million copies of its catalog every year in 27 languages...
When you think of Photoshop these days, you might well envision fashion models being airbrushed within an inch of their lives. But there's so much more to the image-editing software, as Adobe remin...
Can you connect the dots? Ad agency Essencius recently launched a teaser campaign in Denmark touting stevia- and cane-sugar-sweetened Coca-Cola Life, but only about 5 percent of the population coul...
Of all the attempts at making inspirational Olympic ads this year, one of the most successful and unexpected came in the closing moments.
Brand Marketing · Brand Genius · Brandweek · Challenger Brands · Food & Beverage · Gaming · Sports Marketing · Sustainability · Travel & Transportation
Brand Marketing · Brand Genius · Brandweek · Challenger Brands · Food & Beverage · Gaming · Sports Marketing · Sustainability · Travel & Transportation
Gatorade hits it out of the park with this epic 90-second salute to New York Yankees superstar Derek Jeter, breaking today. If the retiring Jeter is looking for a new career, he can get a job on Ma...