광고(廣告, 영어: advertising)는 명시적인 광고주가 광고를 접하는 수용자의 태도를 변화시키려고 매체를 통해 일방적으로 의사전달을 하는 행위이다. "광고"라는 한자어는 축자적으로 "널리 알리다"라는 뜻을 가지고 있다.
Google Dictionary Logo of Google Search Screenshot Google Dictionary service on Google Search Type of site Online dictionary Available in Multiple languages Owner Google Created by Google...
자료유형 : 단행본, 개인저자 : 윤병덕, 서명/저자사항 : 광고용어사전=Advertising Dictionary /윤병덕 편저. 판사항 : 개정판. 발행사항 : 서울:사람과책,1999, 형태사항 : 674 p.;26 cm, 일반주기 : 색인수록 권말부록 수록, 비통제주제어 : 광고,용어사전,ADVERTISING,DICTIONARY,
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정가 : 273,370원, 판매가 : 246,030원 (10% 할인), YES포인트 : 12,310원 (5% 적립) + 마니아추가적립 · 5만원이상 구매 시 2천원 추가적립
Oxford English Dictionary, van Dale, and Kenkyusha Online Dictionary) Dictionaries from a single publisher, free to the user and supported by advertising (e.g. Collins Online Dictionary...
Find many great new & used options and get the best deals for NTC's Dictionary of Advertising by Jack G. Wiechmann (1993, Trade Paperback) at the best online prices at eBay! Free shipping for many...
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In concise entries, this dictionary analyses ideas and concepts about advertising and its social, economic, psychological and cultural significance.