Brand management

Brand management Strategy Extension Image Implementation Rebranding Culture Ambassador Community Engagement Identity Language Lifestyle brand Loyalty Tribalism Verbal Identity Positioning...

Advanced Brand Management

Representing the brain trust in brand management, Paul Temporal's Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world's leading...

Brand Management: Strategies for a Strong Brand

학습 내용 ; Understand main advanced brand management strategies, including brand positioning, brand architecture, and brand extensions ; Brand equity, data tools, sentiment analysis, and valuation models guide strategic decisions in marketing. ; Build a Brand Value Statement with input from customers, departments, and diverse feedback sources to align with brand purpose and customer needs. ; Increase awareness on the concept of Brand Governance, and how methods and frameworks can be used to create logical applications and uses of a brand.

UCT Brand Management Online Short Course | Brand Management Certificate, South Africa

Explore the principles and processes of building and maintaining a strong brand identity with this UCT Brand Management Online Short Course.

[월간CEO&]Advanced Management Program - 월간 CEO&

한국능률협회에서는 사회적 혁신에 경제적 가치까지 부여해 사회를 바꿔나갈 수 있는 ‘Purple Brain’을 가진 리더를 교육하고 있다. 이른바 PBS(Purple Brain Society : PBS)는 사익과 공익을 추구하는 리더가 어떻게 될 수 있는지 고민하는 것을 목적으로 하는 교육 과정이다.

Strategic Brand Management

배울 내용 ; Learn about brand positioning · Learn about customer based brand equity · Brand elements to build brand equity · Marketing programs to build brand equity · Learn integrated marketing communication to build brand equity · Learn about brand association to build brand equity · Measuring outcomes of brand equity · Developing brand equity measurement · Measuring outcomes of brand equity

Advanced brand management : from vision to valuation (5회 대출) - 고려대학교 도서관

of Management, Northwestern University "Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Mangement with clarity, insight and an easy-to...

Brand Management: Aligning Business, Brand and Behaviour Course (University of London)

Discover Brand Management with Professor Nader Tavassoli of London Business School. Learn to align business, brand, and behavior, transforming brands into customer experiences delivered by the enti...

Professional Diploma in Branding & Brand Management

Branding, Brand Marketing, Brand Management Program by MTF Institute. Brand Strategy, Communication, Business Branding

Brand Management and Marketing Strategy

배울 내용 ; Learn Sales ,Trade Marketing and Distribution system of consumer goods ; Introduction to Consumer research and Media planning ; Learn to how to write a brand concept and develop a brand positioning